In this very competitive marketing situation, businesses can only survive if they can win the customers’ heart not only from the aspect of product and price. Moreover, it needs additional effect that can provide the branding of a product distinctive from the others. That is why a company needs to have the employer who really knows how to become the true leader for the employees not only for running the programs. The leadership also needs to be done through the ability to motivate. What is the keyword that can help a company to get better constantly? The keyword is in providing more service. It is not only the service for the customer; however the service must also applied within the company.