Doing business in this era of information is more challenging. Why? it is because the competition or the rival of the company that offer the products that can offer more functions as well as lower products can be from the place that you could not expect since people can get their products from the internet. However, as long as the employer program has been decided correctly with the employees, creativity can win the competition. For example, you can add more quality in customer service program. The first thing that the company should do is of course by making definition on service. One of the sources for this can be from the other company employees and officials.