Service is something which is essential not only in the aspect of business. Essentially, service is the basic thing that can support the continuity of human survival. That is why with good service, people can get so many advantages. So, what kind of advantage that can be gained when a business applies service for their customer. Of course they will be more loyal to certain product even when other companies might give cheaper and even more sophisticated product. There are some things that needs to consider by the employer before running customer service programs. One of them is by defining what a real service is by conducting research from the competitors.