As we know, the customer is always right. However, in this era of information all customers are not only smart but they are also genius. Why? It is because with the presence of the internet, they can get many kinds of information about the competitive price and products. Should the employers worry about such condition? The answer is not. As long as he or she has the right programs that can keep a customers’ loyalty, the best promotion will be maintained by the natural advertisement called word of mouth. How can a company add a value for the branding? One of the most important aspect is by providing customer service program.