There are so many things that should be done by a company if they need to survive as well as making constant growth in this era of information. Why? It is because competition is done internationally since the internet can be the media where people all around the world can see everybody’s ads. However, as long as a business can offer something really special to the customers, they will remain loyal with the product and also the brand. For example, the additional quality can be gained by offering customer service. To define what a service is, it can take so many time and effort. It can be obtained from related departments of the company, the research gathered from customers, etc.